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Rewards

Our 888 poker review revealed they have an 888poker club that rewards players. You can gain gold tokens as you play and use them to redeem prizes. There are also daily freerolls once you hit level 5 and every time you move up 5 levels, you gain a club scratch card. These scratchcards may be free bets, tournament tickets, cash bonuses or more gold tokens. 4/5

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How to Download

Download to PC / Mac

Downloading the 888 Poker software client is extremely simplistic and only takes a couple of minutes before you’ll be able to gain access to your poker account via your computer. Below you will find a step-by-step guide to download the poker client directly onto your computer, and the same steps will apply when using a Mac.

Step 1: Ensure you have a stable internet connection and visit www.888poker.com through a web browser such as Google or Firefox. The 888 Poker homepage will instantly be displayed, and there are several links available on the homepage to download the poker software.

Step 2: You can either click on ‘Download’ in the top left corner of the homepage or use the bright yellow ‘Download Now’ button displayed on the top blue banner running across the homepage. You will also find additional download links by scrolling down the page along with a guide to download the poker software.

Step 3: It doesn’t matter which ‘Download’ link you choose to use, all of them will immediately start downloading the installation file that is usually around 646kb in size. Depending on the web browser you use, the installation file will appear in your download folder and takes a few second to complete the download.

Step 4: Once the installation file is downloaded, you can click on the file where it will ask you if you allow 888 Poker software to make changes on your computer. Once you accept the changes, a new box will appear that will ask a range of installation options, such as desktop shortcut, quick launch shortcut, and start menu shortcut. You can also decide where the 888 Poker software needs to be stored on your hard drive. Also, you can choose your preferred language, agree to the terms and conditions, and click on ‘Install’.

Step 5: Once you clicked on ‘Install’, the 888 Poker software will start downloading and depending on your internet speed, it can take a couple of minutes to download the software onto your computer.

Step 6: Once the 888 Poker software is downloaded, you will be prompted to register a new poker account if you haven’t done so already. To register a new account, you will need to provide a variety of personal details, such as first and last name, home address, telephone numbers, and your email address. You will also need to create a secure password that you will use every time you wish to access your account.

Step 7: Once your account is registered, you will receive a welcome email from 888 Poker that will contain your account information as well as the latest promotions and bonuses you qualify for on your account.

Step 8: Once your 888 Poker account is registered, you can make your way to the 888 Poker client on your computer, log in with your registered details and initiate your first deposit by registering your preferred payment method in the Cashier section of the 888 Poker client.

Tournaments

The overall tournament selection at 888 Poker is adequate, as its draws a decent amount of traffic to the site, but it’s in no means remarkable. That being said, there are a handful of positive aspects that stand out when looking at the tournament selection. Although it might not line up with your preferences, we usually rank a poker room’s tournament selection through the number of events every hour, how many of the tournaments are add-on/re-buy style, the ratio of guaranteed tournaments, and the variety amongst game variation and buy-in levels. Each of these factors has been met when looking at the tournament selection at 888 Poker.

European evenings are the busiest times at 888 Poker, and the number of events is normally 15 to 20 per hour along with daily guarantees between $500 and $15,000. Basically, every tournament will draw around 500 players, which is quite impressive by our standards, and it doesn’t take up a massive time commitment. What we also appreciate is that only 40% of these tournaments are add-on/re-buy eligible, which is an insufferable trend that is being used by most online poker rooms that assist them in boosting their overall prize pool numbers. Rebuys essentially boost the skill-to-luck ratio significantly during the early stages, and aggressive players go all-in and merely rebuy until they eventually get bored of busting out, or simply change and tear the dynamic of the table.

There are a range of fantastic guaranteed tournaments available at 888 Poker, including a $3,000 guaranteed tourney for only $0.99, a $5,000 tournament for $4, and a $15,000 tourney for $55 with no rebuys. However, we are quite disappointed with the $200 buy-in Sunday event as it only offers a modest $100,000 guaranteed prize pool. Once during each month, this tournament is increased to $200,000, but the buy-in is also increased to an eye-watering $500.

Game variation and buy-in variety is a strength at 888 Poker with typical entry fees ranging from $1 to $5, $22 to $33, and $55 to $160. Players will also be pleased to know that Omaha tournaments are available every hour, along with plenty of deep stacks. You will also find turbo blind speed to makes up 25% of the overall tournament schedule. What’s even more surprising is that you’ll find Snap poker tournaments that allow players the quick fold option, giving them more than 200 hands every hour.

The Sit & Go tournaments at 888 Poker have little wait time, and one of our favourites is the 40 seat $1 Sit & Go events that tend to fill up around the clock. Turbo variations and Double or Nothing make up for most of the active Sit & Go tables which are extremely popular up to $10 levels. Players who enjoy Heads-up will occasionally find players at both the $50 and $100 levels. There is no one that will mistake 888 Poker with the massive dominant force that is PokerStars featuring its absurd number of high tournaments. Every serious poker player is going to visit PokerStars thanks to their unmatched high prize pool events. That being said, 888 Poker still has a great selection of tournaments to look forward to, regardless of the fact that their tournament selection is smaller when compared to PokerStars.

At the end of the day, 888 Poker is ranked second highest in player traffic, and that means that their tournaments are still drawing hundreds of poker players. The tournament schedule stays incredibly busy with scores of low buy-in tournaments for every casual player, and the time commitment is significantly lower. If the tournaments come second to your regular cash games, they are perfectly adequate. It’s worth noting that every multi-table tournament and Sit & Go can also be accessed on mobile devices. This is extremely useful when you start out on your desktop and wish to complete the tournament in bed or possibly on your sofa should the game run longer than expected.

BLAST tournaments are one of the latest additions that is exclusive to 888 Poker. It’s essentially a modified four player Sit & Go tournament that’s been based on a Spin and Go format. They are basically hyper turbo tournaments on a single table with a randomised prize pool. BLAST tournaments at 888 Poker will give 2x prize pool around 55% of the time, 5x prize pool around 40% of the time, 10x prize pool around 4% of the time, 100x prize pool around .004% of the time, and 10,000x prize pool around .001% of the time. The tournaments only feature blind levels of between 2 to 4 minutes, which is extremely short. After the blind levels, the tournament sets all-in on each hand until one player has all the chips. It’s exhilarating, but very luck dependent. The only real skill will come into play during the initial stages when accumulating chips prior to the all-in blast.

Another very interesting addition at 888 Poker is Snap tournaments, but it doesn’t seem that these tournaments have quite the attention of the masses yet. What makes Snap tournaments so appealing is the fact that you can go through a multi-table tournament in basically half the time it would normally take you to complete. These will certainly increase in popularity, but for now, they are only attracting around 100 players.

Forget Gerrard: NSWE could make biggest Villa move yet by hiring "world-class" 50 y/o - opinion

Itai Pazner is the Senior Vice President and the Head of B2C at 888 Holdings. Speaking on behalf of everyone at 888 Poker, he said:

“Denílson played football with skill, enthusiasm and energy, bringing happiness to millions. We’re delighted to have signed him up as an ambassador, because we want poker players to approach the game in a similar way. It is a game of skill, it takes practice and intelligence, but we also want our players to have fun and enjoy themselves along the way.”

As Denílson limbers up for his exciting new role, picks up his chips and prepares to make his first forays into professional poker, it’s likely that a lifetime of thinking strategically, acting with discipline and psyching out opponents will serve him well on the 888 Poker team.

The Gaming Intelligence Hot 50 is celebrating 10 years but 888 Holdings chief executive officer Itai Pazner will celebrate his 20th year at the company in 2021. Pazner talks about Hot 50 colleagues past and present, and how they have contributed to the company’s success

888 has a tradition of inviting employees out to dinner with the CEO when they celebrate 10 years at the company.There is something about 888’s culture that means these dinners are not uncommon. However, with restaurants closed during this most unusual of years, Pazner has taken to inviting employees to his home for the anniversary feast.

“It is something quite unique about the company. It is part of the DNA, a family-like feeling that people feel comfortable with,” says Pazner.

He says this employee longevity is not limited to the Israel HQ. There are employees in Antigua that have been at the company even longer than he has, while even newer offices such as Romania have veterans that have been there since it was launched eight years ago.

Most don’t reach 20 years but Pazner has, watching 888 grow through three phases. The first saw the founding fathers “set the DNA of the company” as they guided it through to initial public offering in 2005.

The majority of the founders left after the IPO and external managers were brought in, ushering a second phase. This caused some “disruption”, as did the closure of the US market after the Unlawful Internet Gaming Enforcement Act in 2006, which took away 50 per cent of the company’s revenue overnight.

The third phase commenced in 2011, when CEO Gigi Levy departed with his management team and a new homegrown management team emerged led by chief operating officer Itai Frieberger (Hot 50 2013, 2016 and 2017) and chief executive officer Bryan Mattingley (Hot 50 2013).

Frieberger and Mattingley forged a tight-knit new executive team that would guide the company through most of the next decade. Pazner (Hot 50 2014) was made head of B2C, Hila Klein (Hot 50 2014 and 2017) became head of product technologies, Yaniv Schwartz (Hot 50 2015) was initially head of Dragonfish and then director of compliance, and Yaniv Sherman (Hot 50 2014) was appointed business development director.

“From there started a new positive business cycle that is thankfully lasting until today,” comments Pazner.

In his first interview after taking over as chief executive officer in 2011, Mattingley memorably delivered the line: “We are no longer going to be chasing dreams.”

He added that he invested a significant amount of money in the company at flotation and wanted to “get some of that back”. Mattingley became chairman in 2015 with Frieberger becoming CEO. He will leave next year (when Jonathan Mandlesohn takes over as chair) with mission pretty much accomplished. In 2011, the share price was just 30 pence. Today it is up some 770 per cent at 265 pence.

Product-centricity

Pazner took over from his good friend Frieberger as CEO in January 2019. 888 had endured a difficult 2018. Caught in the eye of the regulatory storm in numerous markets, the share price had slumped to 175p at the time of his appointment.

His two years in charge have fundamentally been as much a story of retrenchment as Frieberger and Mattingley’s first two years in charge - and just as successful.

The company has overhauled its Orbit casino platform, released new poker software in the shape of the revitalised Poker 8, and is about to unleash its Spectate sports betting platform after re-purposing the BetBright platform acquired for £15m in March 2019.

Spectate was launched in Ireland in November as a test-ground for its rollout in the UK during November and December. The sports betting platform will gradually replace the Kambi platform, which has served 888Sports for the past seven years, in all markets. Pazner is pleased with the technology but also with the team that has stayed intact since the acquisition and added much-needed “bookie DNA” to the company’s gaming expertise.

"Our existing [Kambi] platform is great but we want to make it even better. Sports isn't a marginal category for us; we're already doing over $100m and it's been growing over the last eight years. But we see huge opportunity to grow even faster which is why we made the acquisition and why we're investing in it.

“Our ambition is to have a tier one sportsbook with the 888 product vision in it, which is a bit different from other companies.”

One of the Pazner’s strategic goals has been to create a company with “product-centricity” and “consumer-centricity” as core values. That has been the case throughout the past 10 years, as former product chief Klein’s presence in two Hot 50s attests.

Head of poker Hili Shakked appeared in the very first Hot 50 on the back of the release of 888’s Poker Six software, which propelled the company from around 16th in the poker liquidity rankings to third place behind PokerStars and Full Tilt.

That rise was assisted by the twin behemoths’ struggles after Black Friday and its initial success will be hard to replicate with the new Poker Eight software. However, poker became 888’s most popular product during the first lockdown and the release of Poker Eight on the eve of Europe’s second lockdown will give it every chance.

“As a company that puts owning technology and products at the core of its values, we have to make sure that our products are top of the range products that keep challenging the industry.”

The ambition is simply “to bring poker back to growth”. Pazner says Poker Eight will address the reasons why online poker has declined so badly over the past half-decade - smaller liquidity pools, product neglect (while everyone focussed on more successful products), and introducing a level playing field for pros and amateurs alike.

“We went back to the sketchboards and started rewriting the entire philosophy of what a poker product needs to look like to cater to the players who are coming in now - millennials and 20-somethings, not those who were playing in 2001 and 2009. Their expectations of a mobile product are completely different from those who grew up in the poker industry.”

This was a balancing act as 888 did not want to alienate its existing player base. But Pazner says online poker needs new players. Changing a lobby that looked like an Excel spreadsheet and creating a product that worked in portrait mode were key. In addition, new formats such as Blast will hopefully create a more level playing field.

In addition to all that product improvement has been the continued refinement of its compliance functions for regulated markets under Schwartz’s direction.

“He built a new compliance division in the company and that became an essential part of the business and today is embedded in everything we do,” comments Pazner.

New team, new frontiers

All of these improvements have helped and the result is a 37 per cent boost to revenue during H1, although Pazner acknowledges the role lockdowns have also played. The attendant 133 per cent increase in the share price since February has done his job security no end of good.

Pazner is now feeling comfortable enough in the chief executive’s chair to announce a new management team. Head of human resources Naama Kushnir was promoted to Pazner’s former role of chief operating officer in March last year, but new chief financial officer Yariv Dafna succeeded long-term incumbent Aviad Kobrine this month, while chief strategy officer Vaughan Lewis will join from Flutter in January, when Mendelsohn will take over as chair.

While Pazner followed an almost identical route to the top as his predecessor Frieberger (head of B2C, COO, CEO), Kushnir comes from a very different background.

“She is a different type of COO which is more about cross-working in the organisation. She helps myself and the management progress with all of the shared projects and strategic agendas that we want to promote,” explains Pazner. “It is more of a collaborative role.”

Pazner says the organisation is growing and the company’s ambition is growing. The new management team will support that growth. Lewis adds some experience from outside the organisation to complement the “homegrown DNA”, which remains embedded through the presence of Pazner, Schwartz and Sherman.

Former Morgan Stanley analyst Lewis joined Sky Betting & Gaming in a similar role in February 2017. He has experienced Sky’s acquisition by The Stars Group, and the latter’s combination with Flutter during three eventful years. He will be 888’s first chief strategy officer with responsibility for investor relations and, more intriguingly, M&A.

Pazner set the cat among the pigeons when he declared an interest in William Hill’s non-US assets during an investor’s call earlier in the year and he cannot be drawn into the subject again. He will need to outbid investment firm Apollo Global Management, which has declared an interest and probably others, but the combination makes sense.

“M&A is an important part of what we do,” says Pazner. “We tend to use acquisitions to complete strategic areas that we want to grow into. We have not done any transformational acquisition yet but we cannot be accused of not trying.”

He says it will happen sooner or later. So too, will progress in the US, which has been slow for 888 despite it launching in New Jersey and Nevada way back in 2013.

The company has been distracted by, among other things “creating a new standard of operation, which fits within the regulatory framework of our core market, the UK”, and all the product upgrades we have talked about.

“We have prioritised existing business over new business,” says Pazner. “America is now a top priority.”

Firstly, the new technology stack needs to be imported into the US. It is currently operating with the platform it launched with in 2013. It does not have Spectate or Poker 8 and it has an old version of Orbit. Pazner describes the upgrade as the company’s biggest current project.

With business development chief Sherman (Hot 50 2014) now permanently based in the US, he will be given all the tools he needs to win back a place in the Hot 50 in 2022.

Once the technology project is complete, Pazner is confident Sherman will be announcing new licences in states that they see as viable. He believes that within two to three years, 888 will be operating in 40-50 per cent of the addressable market.

“We see it as a massive opportunity,” he concludes. “There is no reason for 888 - with the products that we have, with the marketing knowhow that we have and the operational knowhow in regulated markets - to not be successful in the markets we choose to be in in the US.”