How to Block Gambling Websites

The Creative Process

With the recent proliferation of online casino gambling in the UK over the last few years, the onslaught of new online casinos seems to be never-ending. In fact, dozens of new online casinos seem to be coming to the UK online gambling community every month.

Given the speed at which new casinos are popping up online, you might think it’s quite easy to develop a platform and bring it to life. In fact, it’s not so easy.

Remember, the goal of most UK online casino operators is to secure an operator’s license from the UK Gambling Commission (UKGC). To do that, software developers and operators have to follow certain development protocols during the creative process.

The creative process encompasses four steps:

• Step 1: Conceptualize and brand the online casino
• Step 2: Use online casino software development tools to create the base platform while allowing for the integration of online casino games from dozens of game software developers
• Step 3: Test and submit the platform for random number generation and fairness certification
• Step 4: Launch the casino is applicable jurisdictions

As long as Steps 2 and 3 are adhered to based on UKGC regulations, respective online casinos operators will get their coveted UKGC licensing. Of course, the UKGC also requires the integration of the GamStop self-exclusion program.

#2 Set up a design approach

Design can be crucial for the actual success of the platform. Since it is a UX-heavy product, the design must be thought out from the first steps of development.

Design should be user-centric and address the needs of the target audience. The color scheme, typography, and layout – all these elements must be taken into account when designing an online casino platform. You also don’t want your own casino app to look like other applications, so it is important to find a design that is unique and represents your brand. And then, the design should be also responsive so the experience on each device is undisturbed.

We recommend working with a company that specializes in casino app development and has experience in designing for iGaming products.

At Crustlab, we have worked on many different projects, and we know what it takes to create a successful online casino platform. We can assist in all stages of the process, from choosing the right model to designing and developing your app. In terms of design, we’re happy to suggest our ideas or work on the canvas you’ve already prepared. What works for you – works for us.

3. Find the “jobs to be done.”

For a long time, marketers focused only on demographics to guide their decision-making. Casinos focused heavily on the age of their audience members, their income, and their education as indicators of future behavior.

This focus is fairly helpful — there are some differences in audience behavior based on demographics. According to Anderson Digital, “While Boomers and Gen Xers tend to spend 80% of their casino money on gaming, and 20% on food and entertainment, Millennials will be more likely to spend 30% on gaming and 70% on food, entertainment, and non-gaming services.” Strategies to reach Millennial and Gen Z customers are important, including elevated entertainment and food options, online components to floor games, and increased mobile marketing.

But while demographics are helpful, they are hardly the only useful piece of information about your audience. For example: Picture a group of women standing outside your casino. Let’s say you know their demographic information — they're all in their late 20s or early 30s, are college-educated, and have high-paying jobs. But do you know why they’re there?

These women may be on a business trip with an hour to kill before their next meeting. They may be in town for a family reunion. Or they could just as easily be there to celebrate a bachelorette party for a friend. With only their demographic information, you’re left guessing about their motivations, their pain points, and what they’re looking for.

The “jobs to be done” framework helps marketers understand the true motivations of their audience by describing the “job” that the potential customer is “hiring” you for. In our example above, a group of women attending the casino for a bachelorette party is “hiring” the casino for a party atmosphere, a fun and relaxed time, and a great mix of entertainment, gaming, food, and drink. Conversely, if those same women are attending the casino as part of a work function, they might “hire” the casino for a flexible and stress-free work environment, smooth logistics, fast Wi-Fi, ample places to charge their devices, and maybe a quiet space to get work done in between meetings.

It’s important to understand what your audience is looking for in a space and what job they’re "hiring" you to do so you can adjust your messaging, marketing, and offerings appropriately.

Is gambling with a VPN illegal?

In some cases, yes. This depends on the country you’re in and the platform you’re using:

• If you use a VPN to access gambling websites in a country where gambling is illegal, you could end up facing legal consequences, including prosecution.
• If you break the terms of service of your gambling website by using a VPN, you could forfeit winnings and have your account terminated.

We don’t condone using a VPN for any illegal activities online.

David Janssen Author

Cybersecurity analyst

David is a cybersecurity analyst and one of the founders of VPNoverview.com. Since 2014 he has been gaining international experience working with governments, NGOs, and the private sector as a cybersecurity and VPN expert and advisor.

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As technology progresses steadily, we are witnessing a revolution in the way physical games are making their online appearances. Today, you can find hundreds of online casinos, accepting players from all around the world.

When compared with land-based gambling, online gambling has proven itself with more exceptional dynamics and a faster pace of play. The reason behind such perks lies in the fact that there exists no interaction between players to slow down the games. Furthermore, enhanced convenience is also a factor that has to lead to the proliferation of online casinos.

In 2020, numerous online casino games have shown significant improvements in the way they used to conduct a game along with the graphics or appearances. These games have evolved dramatically over a short time.

Today, players are presented with numerous convenient options to place bets online and engage in casino games on the web. They are blessed continuously with various cashback and deals from these gaming websites. There are numerous websites a player can refer to know best online slot games and Mobile Casino Kings latest slot sites offers.

What do Online Casino’s work on?

Most people are curious about knowing how online casino software ensures that each game is fair. Many people who lose gambling games online suggest that these games are rigged and are won by hackers only, which is not the case at all.

Online casino software operates on Random Number Generators (RNGs).

These are computer-based programs that are continually producing random strings of numbers with no discerning pattern.

The results of these games are entirely random. As a result of which, online games are poised to be altogether ‘fair’ at all events. Several online casino experts suggest that a player has a similar probability of winning a slot online as much as he/she has in a physical slot machine.

You must know, the majority of online casinos don’t develop their software but make use of third party providers.

How does online gambling work? 

Although online gambling still feels relatively new to most of us. It was first introduced two decades back. However, online gambling had evolved a lot as it’s quite different today than it was when it first started.

Gambling sites are facilitating online betting in the form of games.

These websites are similar to any other sites you might have been to. Few of these websites offer a variety of different forms of gambling, while others are specialized in just one.

These websites are specially designed and developed to make online gambling possible with real money. In some cases, these software programs are built into the site, and in others, the player might have to download client software.

So, the software is one of the main components of any gambling site. For what exactly do these websites use the software for?

• Online poker rooms or casinos use the software for enabling players to play the relevant game

• Sports betting websites use software to allow the player to find and place their chosen wagers, and

• Daily fantasy sports websites will use software for allowing the players to draft teams and engage in the contests.

Apart from the software being the most crucial of them all, there are three basic requirements to operate on these gambling sites and place your bet with real money:

• A desktop or device with internet access: it’s the mandatory one to enjoy the convenience. You need to have a PC, laptop, smartphone or tablet to access these websites.

• An account: Signing up on the website to create an account is the next step. Fill the sign-up form with few of your details and make a deposit (if you’re gambling real money).

• Money: Deposit real money to your account. It can be quickly done using a credit/debit card or any other relevant methods of payment. This deposited money can be then used to place bets, and your winnings can also be sent to this account only.

You must know, there are a lot of different gambling websites on the web. Therefore, it’s essential to choose a secure gambling website to share your payment details with and relish the game.

We hope this blog helped decode how exactly an online casino works.

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4. Create positive feedback loops.

Many of the appeals of a casino are based on emotional decisions. Gaming, eating and drinking, entertainment, and other casino attractions are designed to make customers feel good. By doubling down on these feelings, you can improve your casino's marketing results and keep customers coming back for more.

Feedback loops are defined as times when the output from an action is fed back into the beginning of the sequence as an input. So, for instance, when a child does something funny and gets laughter or applause from a parent, they are more likely to do whatever they were doing again to get the same response.

Positive feedback loops increase the likelihood of the action being repeated. Negative feedback loops, on the other hand, decrease this likelihood. An example of a negative feedback loop is parking in a loading zone and receiving an expensive ticket. You will be much less likely to park in a loading zone in the future because of the fear of getting another ticket.

You likely already use positive feedback loops throughout your casino, potentially without even knowing it. Guests who win a game feel happy and are more likely to play that game again in the future. They may even try to recreate the conditions of their winning exactly. Guests who have a negative experience are less likely to return.

You can use feedback loops in your casino marketing in a variety of ways:

• Encourage referrals and reviews right after a positive experience, such as winning a game or having a great meal.
• If a customer uses a discount or redeems an offer, offer another deal right away.
• If your casino has a hotel component, send emails encouraging future bookings at moments when guests are likely to be happiest — right after an upgrade, the day after an entertainment or restaurant booking, or after another positive experience that you can identify.
• Respond to positive feedback, social media posts, and reviews with offers for more experiences in the future.
• Reward loyal customers with generous offers, special perks, and exclusive promotions.
• Break the cycle of negative feedback loops by turning them into positive experiences. Respond to customer complaints and negative reviews with authentic, compassionate care. Offer apologies where appropriate and do whatever it takes to “make it right” for the customer.

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7. Marketing and promotion

Now that you have a website ready to launch, you need to get the word out for a successful liftoff. Marketing and promotion are vital for any business, more so an online casino, which often faces competition from local and offshore websites. Make sure the website has a sleek, aesthetic, and user-friendly design, with fast-loading pages and features. You should also optimize your web presence through SEO, market through direct emails, and offer a referral program.

Other forms of promotion include using generous bonuses and running social media marketing campaigns to attract and retain players. Ready-made platforms like Nuxgame offer impeccable web design and comfortable multifunctional architecture. You only have to take care of the marketing to keep your business afloat.

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Ready-made solutions, also known as Turnkey, are the best option when you are looking to create your own online casino website without any difficulties. Although it compromises some customization, a ready-made solution offers quick casino platform delivery, pre-built integrations, and ongoing support. It also costs much less than outsourced websites. With a ready-made website, you can launch your site and begin accepting real money bets in as little as 48 hours. Everything you need is designed into the website, and you can also customize the layout and theme to suit your brand.

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4. PokerStars

PokerStars states that VPN usage is directly against the terms of use of the platform. When you sign up, you’re asked to agree that you are not prohibited from receiving funds based on your location. In other words, you can’t use a VPN for PokerStars to change your IP address and get around geographic restrictions. If you do, they could terminate your account and access to the service.

In fact, one high-profile case involved a US resident who had winnings of $692,000 withheld after PokerStars discovered that he had supposedly been using a VPN. So, be wary that winnings can be confiscated without notice if you gamble online with a VPN. Finally, it’s worth noting that PokerStars is using GeoComply, which could stop you from accessing the website with a VPN altogether.

Advantages of the online crypto casino

The primary advantage of operating a crypto casino is that it attracts many players who appreciate the unique benefits of cryptocurrency. These advantages include but are not necessarily limited to the following:

• Privacy – The client data and payments remain confidential as players can make transactions without being tracked because bank account information is not needed. Some cryptocurrency-only casinos don’t even require players to register to play, further increasing anonymity. 

• Low or no transaction fees – Some casinos offer no transaction fees but those that do offer lower fees than those associated with traditional payment methods. The fact is that there are no financial institutions involved, so there is no need to pay higher commissions for making deposits or withdrawing money.

• Low deposits – players can make bets much lower than traditional minimum deposit limits.

• Near-instant payments – You can deposit and withdraw cryptocurrencies quickly, with little or no waiting.

• Global access – cryptocurrencies are available worldwide, so players all over the globe who use them can play at any crypto casino at any time of the day or night. And it is possible to convert them into any existing currency.

Crypto casinos also provide legal and tax independence and ensure financial security without the threat of fraud. All these advantages make crypto casinos attractive to users around the world.