Casino Game Development Guide: Complete Process of 7 Steps

Build A Blog

One of the most effective ways to build brand awareness and grow your business is through consistently blogging.

We've outlined some useful tips for you to consider when creating content:

Consistency and Quantity

Quality is important, but it should be the standard for any content you publish.

What’s more important is consistency and quantity.

Consistency is as simple as committing to publishing and sharing a certain number of posts per week. For me, that’s three per week right now.

This kind of commitment is key, because one day, a random post will blow up, and you will have never expected it.

Oversaturation

The easiest mind trap is to think "I’m posting too much", and “I need to give my readers/audience/this platform a break”.

This is nonsense.

There is no such thing as oversaturation. Well, there is, but it is just someone else’s opinion.

For every person that tells you you are posting too much, there is another person that wants even more of your content.

You should ignore people’s opinions on how much you post.

Patience & Persistence

Keep posting, keep trying, and keep putting out good content on the regular. Your time will come, and when it does, it will change everything.

The only thing you have control over is your content.

You can’t control how people will react to it. You can’t control pageviews, likes, or shares.

So the only metric you should focus on is how much content you can put out in a week, month, etc.

6 factors to consider before starting an online gaming website

Online casino operators offer flexible limits

Typically, land-based casinos don’t offer as much flexibility when it comes to minimum and maximum betting limits.

As mentioned earlier, lower overheads allow online casino operators to be more flexible. This translates into much lower and higher limits than most brick-and-mortar casinos. This puts online casinos head and shoulders above physical casinos.

2. Developing the site

Developing a site can be easy or difficult, dependent on what you want to offer, however bear in mind that competition in the industry is fierce.

It’s possible to buy an ‘out of the box’ gaming site solution, and it’s certainly appealing for start ups, however to really stand out from the crowd you are likely to want to engage a team of developers sooner or later to create your own unique games, and increasingly you’ll be looking to have an app too in order to compete.

Developer talent doesn’t come cheap and is hard to find, although these days many people will outsource this to overseas.  However, managing a remote coding teams has it’s drawbacks too, so you’ll want to ensure you can work with an experienced team.

Online casino operators offer a wider game variety

Land-based casinos generally offer a variety of games but this is limited due to space, logistics, and demand. In the online sphere, there is no need to worry about this. An online casino business can offer an almost infinite amount of games including different themes, types, and integrating new technology. Furthermore, an online casino can offer eSports, fantasy sports, sports betting, poker, lottery, bingo, and conventional table games and slots.

Bonuses

Bonuses play a big role in the player acquisition and retention strategies of almost every casino out there. There are a number of different bonuses you can offer to entice your players, such as welcome bonuses, deposit bonuses, and reload bonuses, as well as free spins, free chips, and free bets.

When offering bonuses, it’s vital to structure the terms and conditions clearly and explicitly. Bonuses should come with wagering requirements, commonly known as rollover, that require the player to risk the amount of their initial deposit and bonus a certain number of times before they can make a withdrawal. Bonuses also frequently have withdrawal limits.

Wagering requirements and withdrawal limits can seem unfair to players, but there is a very good reason for them. Bonus abuse is rampant in online gambling, with entire forums dedicated to helping fellow bonus abusers cheat the terms of their bonuses by withdrawing their bonus cash without truly risking it. It’s also common for players to try and establish multiple accounts in order to abuse one-time-only offers like welcome bonuses.

While bonuses can draw players in, you’ll need other strategies to retain them.

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What Can Businesses Learn from the Online Gambling Industry? 

FAQs

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Table of Contents Hide

1. Building A Slot Delivery Platform
   1. Configuring An HTML5 Delivery Platform To Transport JavaScript
2. What To Consider When Building An Online Slot
   1. Choosing A Coding Language For Your Online Slot (Web Based Or Blockchain)
   2. Choosing The Number Of Symbols On The Reels (Using Advanced Algorithms)
   3. Creating A Video Slot Template
   4. Random Number Generator
3. Rounding Up How To Build Unique Software For Casino Slots

Online slots are the most popular form of entertainment in the iGaming arena. In fact, if a casino were to break down its total revenue, the lion’s share of GGR will naturally come from online slots. A typical percentage for an online casino is 70% while 30% comes via virtual tables, live casinos, and other forms of online casino games. As video slots are so popular, there are well over 250 slot developers designing real money video slots across the globe.

In this guide, you will learn two main principles involved in building unique software for slots:

• Building a platform to deliver online slots to casinos or third-party vendors
• Building an online slot title

From this guide, you will learn how the top US online slots to play at slots.info are seamlessly delivered to your mobile, laptop, and desktop operating systems.

StartEngine

Crowdfunding platform that has helped more than 350 companies raise $175M+ from a community of over 250,000 prospective investors.

• Pricing: Free
• Twitter: @StartEngineLA
• Website: startengine.com

Businesses using StartEngine:

Abby (Abhinav) Verma

Get StartEngine ➜

Case Study

We connected with one of the most successful Kickstarter campaigns, Photobooth Supply Co, and asked founder, Brandon Wong to give us some insight on his strategy:

Product first, campaign second

So with all of those positive benefits of the platform figured out, we wanted to make sure we had the product itself in the right place before we launched.

We’ve been working on Salsa for a long time now and wouldn’t have felt comfortable revealing the ability to pay for it until we hit a very important milestone. We had a final prototype.

Doing all of the sourcing and actual production is secondary—there was absolutely no way we could have gone public without people being able to see real photos (and touch in person) a functioning prototype.

This meant that we had to do all of the development before we ever saw a cent.

Finding backers in the real world

We launched the product at our annual Booth Summit, which is a convention for photobooth owners to get together and learn from experts in the field. Launching a product in a receptive environment is generally considered to be a good idea. The same was definitely true for us!

We had a crowd of people who had just told us they were dedicated to growing their business… and we had the chance to offer them a way to do just that. I really can’t emphasize enough how important it is to make products that matter for people who will care about them.

This opportunity to see the product in real life was an essential component for our launch, but it might not be the same for you. I think it just shows how essential having a great prototype is. People love to touch and feel what they’re buying, if you’re talking about something physical… you should be able to show a prototype before you ask for money.

Building excitement with even the smallest backers.

We knew that we wanted to have a ton of incentives for early backers so that they’d be rewarded for taking a leap of faith on a new photobooth.

We’re obviously not making a whole lot of money on that first $1999 tier. But it enabled people to be part of something fun.

Every $1999 backer is always going to be able to say, not just that they got a great deal, but that they were one of the first to get on board. It means a lot more than a discount code expiring—just look at how frustrated people are on Twitter when a limited stock of rewards is secretly gobbled up.

Kickstarter doesn’t reveal the names of backers, but it humanizes them. And it just adds to the fun of getting your own spot! Even for someone backing now, they’re able to say that they were an early adopter.

Delivering on our promise

One of the most common critiques of Kickstarter items is that they either never show up or that they take years. I wanted to make sure that our timeline was easy to deliver and also reasonable.

Nobody deserves to wait two years for your product after they pay for it. I felt like we needed to offer a much quicker turnaround than that. We launched on Black Friday 2018 with an estimated delivery of April 2019.

That’s under 6 months and much lower than the average Kickstarter! The most important thing is that we will be able to meet that timeline. You can’t go around promising delivery dates and missing them, this isn’t a consumer product.

Anytime you’re working with the events industry you have to be very transparent and up front about timelines. A bride who books a photobooth needs it to show up on her wedding day. It’s non-negotiable!

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What is the GamStop Self-Exclusion Program?

With the recent explosion of online gambling activity in the UK, the UKGC has become very concerned about recent increases in problem gambling issues. That concern led to the creation of the GamStop Self-exclusion Scheme or Program.

GamStop is a voluntary program that allows online gamblers to authorize licensed UK online gambling sites to block them from having access to said UK websites. The self-exclusion period is set by the gambler and enforced by operators until the self-exclusion period ends.

It’s not a full-proof problem gambling solution because it only involves licensed UK gambling operators. If motivated to do so, GamStop gamblers can still visit UK online casinos not blocked by GamStop and gamble without exposing their GamStop status.

Profile

Users should have the power to register or create a profile on your gaming platform. Users must be capable of this using different devices.

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Random Number Generator

Luckily random number generators are available for purchase. However, some companies prefer to create a proprietary RNG. As long as the developer has the in-house expertise to create a reliable and fair RNG that will pass testing parameters laid out by third-party algorithm testing companies approved by iGaming licensing authorities such as the New Jersey Division of Gaming Enforcement (NJDGE) and Pennsylvania Gaming Control Board (PGCB).

4. Having A Marketing Plan

Your business solely relies on how you market it to have a huge audience and attract many customers, create a plan for your business and have a promotion plan to get the word out.

Customers need assurance that the business is not only trustworthy but of quality and is verified. A retention plan will also keep the players playing and happy. Creating pop-up ads will also help reach a lot of users.

Interactive Slot

This type of slot is also called I-slots, which involve a progressive story feature where the users are hooked with engaging game content comprising skill-based mini-games to win the bonuses and win more rewards.

Goal Setting is the First Order of Business 

Before you get down to the task of developing your own casino brand, it is critical that you take a step back and lay out for yourself – and to your partner or team, if you have them in place already – what you exactly want to offer.

What is your goal? And what is your vision? What will players get when they visit your site? Will you offer jackpots? Are you open to cryptocurrency? And so much more! Having answers to all these questions is an important first step. It allows you to plan coherently and then execute efficiently.

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How to Start an Online Casino Company in 17 Steps

Do you want to start an online casino company? If YES, here is a complete guide to starting an online casino business with NO money and NO experience plus a sample online casino business plan template. First things first, when it comes to starting an online casino you must first own a website. Your website is the platform through which you can run your business. Since it involves financial transactions, you must build a website that is free from hackers.

Of course, it is a difficult task, because hackers improve on their games daily. Nonetheless, your website manager should always fortify your webpage to make it impossible for them to breakthrough it. Also, ensure that you build a website that has language options. Another invaluable advice for you is that you chose a thorough bred professional website designer and manager to help you build and handle your website.

Chances are that whilst on the internet you might have been to a casino site before. The advent of the internet gave birth to the Online Casino. It actually started around 1994/1995, and prior to this time people who gambled went to Casinos around them to play their games.

The good news is that you don’t need to visit the popular Las Vegas to play that game which you so desire. This is because you can now play it right from your internet device from any part of the world while making some cool cash. Starting an Online Casino business is not so much a difficult task as most people think, especially if you are in a country where the legislation is easy for such industry. No doubt starting an online casino would require that you meet certain standards.

So, if you have done the relevant ICT training, then you might want to venture into this business. If you have been tinkering with starting your own online casino company but do not know how to go about it, then you should read through this article to get the needed guide.

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What is an online casino marketing strategy?

An online casino marketing strategy is a plan for how an online casino will promote itself to potential customers. This can include things like advertising, special offers, and VIP programs. A good marketing strategy will help an online casino to stand out from the competition and attract new players.

A good online casino marketing strategy should take into account the following factors:

• The target audience: The target audience should be considered first and foremost, as this will dictate the rest of the strategy. Are you targeting casual players or high rollers? What demographics are most likely to use your casino? What interests do they have?

• The casino’s USP: Once you have a good understanding of your target audience, you can start to develop your casino’s USP (Unique Selling Proposition). What makes your casino stand out from the competition? What can you offer that nobody else can?

• The competition: The competition should also be taken into account when developing your strategy. Who are your main rivals? What are they doing well? What could you do better?

• The budget: You need to consider your budget. How much can you afford to spend on marketing? What kind of return on investment are you expecting?

By taking all of these factors into account, you can develop an effective online casino marketing strategy that will help you to reach your target audience, stand out from the competition, and achieve your desired results.