4 tips for businessman on How to Start an Online Casino in Australia

Why Choose BR Softech for Live Dealer Casino Games?

If you are looking for solutions and services relating to online casino software, BR Softech is a name you should be familiar with as it provides Top live dealer casino customer service. One of the most popular live dealer casino game software solutions is offered by this company. Their Casino Studio software offers a number of essential features including camera swap control, video streaming encoding, OCR analysis, low latency video displays, live chat logs, tipping dealers, auto-optimization of videos, and many others.

We have you covered for all of your needs, whether you want a live casino software platform that includes the benefits of live dealer casino games of your choosing or a software platform that is tailored specifically to your requirements. Additionally, they offer white label online casino platforms,  custom live dealer casino software, casino management systems, casino mobile apps, crypto casino software, and more.

Casino game development

According to a report by Statista, the total revenue of online gambling and betting is estimated at $12 billion in 2005 and 15.2 billion in 2006. In 2010, revenues were 29.3 billion. In 2017 it accounted for USD 45.8 billion and still, it is expected to peak up to 94.4 billion globally in 2024.

Online gambling and betting are indeed dominating the internet world.

It can be a tricky business to start, but it also has its advantages and rewards. Budding entrepreneurs who have their eyes set on this type of venture always ask the question, “What does it take to start an Online Gambling Business?”

Establishing an online gaming business is like finding a treasure without a map. It is hard to know where is where and what is what. Seeking advice from a business consultant might be a good way to draft a business plan. But, there are also several factors that must be taken into consideration before starting.

Listed below are some of the most fundamental factors you need to consider before establishing an online gambling business. These factors will serve as your guide to guaranteeing your success.

You will be needing the following:

• Knowledge of your Chosen Market
• In-depth Research on the Best Gambling Software Providers
• Online Gaming License
• Payment Providers
• Website for Promotions
• Effective Strategy

INNOVATION

Marketing

Without clients, you won’t make any money. That’s why the payment for marketing strategies should be included in your seed money from the very beginning. You can advertise using Google, invest in SEO, or chose affiliate marketing.

• Budget your marketing costs at about $50,000 per month if you want to work with affiliate websites. They bring in a high amount of traffic.

Creating an account

Opening an account for an online casino is straightforward!

Below, we have a straightforward guide on opening your first gaming account and making your first deposit.

1. Choose one of the online casinos we mention in our reviews and articles. The choice is enormous.
2. Open the casino’s website on your computer or mobile phone.
3. Click on the create an account button.
4. Fill in your details
5. Verify your identity (using online banking) and your email-.
6. You will now log in to your account.
7. Now, you can play your favorite gambling games.

Host A Social Media Giveaway

People love free stuff and love competition. Giveaways and contests are a great way to create awareness for your brand, grow your email list, and eventually convert leads into customers.

If your goal is to gather email addresses, make sure the entry criteria is to "enter your email." You can do this by leading customers to your landing page where they can then enter their email to be in the giveaway.

One of the most important aspects of promoting a successful giveaway is having an amazing prize. The better the prize, the more engagement you'll get.

This doesn't necessarily mean choosing an iPad or an expensive/trendy watch, but instead a prize that is actually relevant to your brand/target audience.

Case Study

SEO and Online Ads

Since online casino ads are prohibited on heavily restricted, your cheapest digital marketing option apart from affiliates is through search engine optimization. By making good use of keywords and adding useful and informative content through blogs and guides, you can increase your online visibility on Google search engine results.

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Home Business How to Start Playing at an Online Casino (2022)

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Build A Blog

One of the most effective ways to build brand awareness and grow your business is through consistently blogging.

We've outlined some useful tips for you to consider when creating content:

Consistency and Quantity

Quality is important, but it should be the standard for any content you publish.

What’s more important is consistency and quantity.

Consistency is as simple as committing to publishing and sharing a certain number of posts per week. For me, that’s three per week right now.

This kind of commitment is key, because one day, a random post will blow up, and you will have never expected it.

Oversaturation

The easiest mind trap is to think "I’m posting too much", and “I need to give my readers/audience/this platform a break”.

This is nonsense.

There is no such thing as oversaturation. Well, there is, but it is just someone else’s opinion.

For every person that tells you you are posting too much, there is another person that wants even more of your content.

You should ignore people’s opinions on how much you post.

Patience & Persistence

Keep posting, keep trying, and keep putting out good content on the regular. Your time will come, and when it does, it will change everything.

The only thing you have control over is your content.

You can’t control how people will react to it. You can’t control pageviews, likes, or shares.

So the only metric you should focus on is how much content you can put out in a week, month, etc.

Kickstarter

Funding platform for creative projects.

• Pricing: Freemium
• Twitter: @kickstarter
• Website: kickstarter.com

Businesses using Kickstarter:

Cory Stout

Steve Smith

Barry McLaughlin

Scribit

Kyle Bergman

Michelle Lee

67 successful businesses are using Kickstarter ➜

Get Kickstarter ➜

Marketing of the Platform

This is a step that is never going to stop. You need to advertise your platform, games, and bonuses that you offer. Today, digital marketing is beneficial for online casinos, so you need to hire a team of SEO experts that will help you to bring your casino site to the eyes of customers.

3. Good software providers

Not all software providers are created equal when it comes to online casino gaming software. The biggest names in this field include Microgaming, Playtech, and Net Entertainment (otherwise known as NetEnt). If you go to any major online casino platform around the world, you will almost certainly see software created by these providers. That’s because they’re trustworthy, their software is high quality, and they have a good reputation for security and fairness.

Why license your cryptocurrency venture?

We speak with prospective casino owners on a day to day basis and it is a common question as to the point of licensing a pure crypto casino. One of the many reasons is accountability. A licensed casino is required to adhere to certain rules and regulations as enforced by the jurisdiction in which it works. This may be to ensure that games are fair or to have enough funds to payout players. Another reason is that by licensing under a jurisdiction, you are protected from third party law suits who may claim (right or wrong) that you are operating your cryptocurrency illegally.

The online gaming industry is booming

The online gambling industry is going from strength to strength and resilience during the COVID-19 crisis. The industry is predicted to reach a value of $160 billion by 2026. This is powered by increased smartphone adoption, innovative forms of gambling, and new demographics showing interest.

The availability and integration of new technologies have led to a full transformation of what’s on offer. This, in turn, has sparked interest from those who previously hadn’t considered online gambling.

Combined with the widespread adoption of smartphone technology, many are keen to gamble on the go and throughout the day. There has never been a better time to start an online casino business.

Fast Offshore recommends acting now, finding a niche, and providing a service and products that satisfy the demands of consumers. An investment in an iGaming industry is a solid one in a growing industry that shows little sign of slowing down.

Will I need e-wallets and credit card payments to start an iGaming business?

Unless you plan to take cash in hand, you will need to integrate payments into your website so that your players can make deposits.

Popular payment methods are: NETeller, Skrill and Credit Card. In addition to this, many casinos are now accepting Bitcoin and other alt coins as a form of payment.

Some people think they can use the likes of Paypal and Payonner to accept payments. These companies and many like them do not accept gambling type businesses as customers.

How to create your own casino app – first steps

2.     Pick your service provider

The second step is finding a platform provider. It’s one of the most important decisions you’ll make for your gambling business, so take your time and choose wisely. Your provider should have a solid reputation in the industry and offer a platform that meets your specific needs.

Some of the reputable platform providers you can consider are Playtech, Microgaming, and Evolution Gaming. These companies have years of experience in the industry and offer a wide range of products.

7. Choose the Most Suitable Legal Entity (LLC, C Corp, S Corp)

When considering starting an online gaming and casino company, the legal entity you choose will go a long way to determine how big the business can grow; some online gaming and casino company design their business and services for regional/community market, some for national market, while others are for international market.

Generally, you have the option of either choosing a general partnership, limited liability company which is commonly called an LLC, or a sole proprietorship for a business like online casino. Ordinarily, general partnership should have been the ideal business structure for a small scale online gaming and casino company especially if you are just starting out with a moderate start up capital.

But people prefer limited liability Company for obvious reasons. As a matter of fact, if your intention is to grow the business and have patrons from all across the United States of America and other countries of the world, then choosing general partnership is not an option for you. Limited Liability Company, LLC will cut it for you.

For example, Setting up an LLC protects you from personal liability. If anything goes wrong in the business, it is only the money that you invested into the limited liability company that will be at risk. This is not so for sole proprietorships and general partnerships. Limited liability companies are simpler and more flexible to operate and you don’t need board of directors, shareholders meetings and other managerial formalities.

These are some of the factors you should consider before choosing a legal entity for your online gambling and casino company; limitation of personal liability, ease of transferability, admission of new owners, investors’ expectation and of course taxes.

If you take your time to critically study the various legal entities to use for your online casino and gaming company, you will agree that limited liability company; an LLC is most suitable. You can start this type of business as limited liability company (LLC) and in future convert it to a ‘C’ corporation or an ‘S’ corporation especially when you have the plans of going public.

Upgrading to a ‘C’ corporation or ‘S’ corporation will give you the opportunity to grow your online gaming and casino company so as to compete with major players in the industry; you will be able to generate capital from venture capital firms, you will enjoy separate tax structure, and you can easily transfer ownership of the company; you will enjoy flexibility in ownership and in your management structures.

Authenticity

As a brand, you want to deliver an experience that authentic, honest and transparent.

Don't make the mistake of giving your audience less credit than they deserve.

Case Study

Be Authentic

If you go around chasing every trend and only focused on yourself and money, you’re going to lose very quickly.

There have been many times where we have been tempted to do this but stayed true.

Sure we sacrificed sales, but we kept our integrity, played the long game and people saw and appreciated that, and really began emotionally investing in the brand.

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StartEngine

Crowdfunding platform that has helped more than 350 companies raise $175M+ from a community of over 250,000 prospective investors.

• Pricing: Free
• Twitter: @StartEngineLA
• Website: startengine.com

Businesses using StartEngine:

Abby (Abhinav) Verma

Get StartEngine ➜

Case Study

We connected with one of the most successful Kickstarter campaigns, Photobooth Supply Co, and asked founder, Brandon Wong to give us some insight on his strategy:

Product first, campaign second

So with all of those positive benefits of the platform figured out, we wanted to make sure we had the product itself in the right place before we launched.

We’ve been working on Salsa for a long time now and wouldn’t have felt comfortable revealing the ability to pay for it until we hit a very important milestone. We had a final prototype.

Doing all of the sourcing and actual production is secondary—there was absolutely no way we could have gone public without people being able to see real photos (and touch in person) a functioning prototype.

This meant that we had to do all of the development before we ever saw a cent.

Finding backers in the real world

We launched the product at our annual Booth Summit, which is a convention for photobooth owners to get together and learn from experts in the field. Launching a product in a receptive environment is generally considered to be a good idea. The same was definitely true for us!

We had a crowd of people who had just told us they were dedicated to growing their business… and we had the chance to offer them a way to do just that. I really can’t emphasize enough how important it is to make products that matter for people who will care about them.

This opportunity to see the product in real life was an essential component for our launch, but it might not be the same for you. I think it just shows how essential having a great prototype is. People love to touch and feel what they’re buying, if you’re talking about something physical… you should be able to show a prototype before you ask for money.

Building excitement with even the smallest backers.

We knew that we wanted to have a ton of incentives for early backers so that they’d be rewarded for taking a leap of faith on a new photobooth.

We’re obviously not making a whole lot of money on that first $1999 tier. But it enabled people to be part of something fun.

Every $1999 backer is always going to be able to say, not just that they got a great deal, but that they were one of the first to get on board. It means a lot more than a discount code expiring—just look at how frustrated people are on Twitter when a limited stock of rewards is secretly gobbled up.

Kickstarter doesn’t reveal the names of backers, but it humanizes them. And it just adds to the fun of getting your own spot! Even for someone backing now, they’re able to say that they were an early adopter.

Delivering on our promise

One of the most common critiques of Kickstarter items is that they either never show up or that they take years. I wanted to make sure that our timeline was easy to deliver and also reasonable.

Nobody deserves to wait two years for your product after they pay for it. I felt like we needed to offer a much quicker turnaround than that. We launched on Black Friday 2018 with an estimated delivery of April 2019.

That’s under 6 months and much lower than the average Kickstarter! The most important thing is that we will be able to meet that timeline. You can’t go around promising delivery dates and missing them, this isn’t a consumer product.

Anytime you’re working with the events industry you have to be very transparent and up front about timelines. A bride who books a photobooth needs it to show up on her wedding day. It’s non-negotiable!

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6.     Don’t neglect other payment options

Even though cryptocurrencies are gaining in popularity, you shouldn’t neglect other payment options. There are still way too many people who prefer to use traditional methods like credit cards and bank transfers. That’s why you should offer as many payment options as possible to give players the freedom to choose.

How Does White Labeling in Casinos Work?

Opening a casino establishment takes lots of work and commitment, and, yes, an online casino is an easier and cheaper venture, but it still involves dealing with lots of problems – the trickiest part is getting a gambling license and developing gambling software. This can take months, even years, before you start doing anything. If you’re inexperienced and eager to start business immediately, white labeling is the only solution that makes this work fast. Casino providers will basically give you a gambling starter kit with all the necessary ingredients to operate an online casino – you’ll get a license, a platform with casino software, hosting, customized payment systems, technical support and other services. These guys make a living by building gambling infrastructures, which means they have extensive knowledge on laws and regulations, plus loads of ready-made templates. That’s why for most casino operators it’s easier to buy their services and only worry about branding and marketing. Here are the main advantages of buying white label services from casinos providers:

• Ready-made casino software. It’s an all-included software package that’s ready to go, so you can start operating in a matter of weeks.
• Gambling license. Getting a casino license is a difficult task. White labeling simplifies this by leaving all of the heavy work to professionals.
• Payments processing. A good white label solution will handle all aspects of payments, including risk management and fraud detection and prevention.
• Customer support. Casino providers offer an integrated customer support service in the package.

Final Thoughts

Crowdfunding, seeking out investors, and taking out a loan are all effective ways to fund your online casino business. However, research and create a solid plan before moving forward with any of these options. With a little planning and effort, you can get the funding you need to make your dream of owning an online casino a reality.

With the right approach, crowdfunding can be an effective way to finance your online casino business. However, remember that you need to have a clear and compelling pitch, set realistic financial goals, and promote your campaign if you want to be successful.

How to Start an Online Casino Software Business in 6 Simple Steps

by Isabella Mason

Posted on October 16th, 2018

How do you start an online casino business? If you want to know the answer to this question keep reading for more information and tips that will make your job a lot easier.

The online gambling industry has registered steady growth in the past few years with more and more companies entering the online casino stage. The profitability of the business is off the charts and that makes the industry more competitive as all the newbies try to become better at developing gambling products. As the competition becomes fierce, it becomes more challenging for companies to stay at the top. All in all, if you are just starting to build a platform, you do not need to worry about that. Instead, look for valuable tips and start an online casino business on the right track.

To learn how to start an online casino business, you need the following:

• High-quality casino software
• Gambling license from local/global bodies 
• A merchant account
• A dedicated server

But, is this all you need to attain success and bring new players to your platform?

Unfortunately, we do not have a secret formula that will help you to turn the corner in a few hours because no one does. Instead, we will help you to think strategically, analyze the market, and products By following the six factors that we are going to discuss now, you will understand the importance of key aspects and the results will definitely help you to understand what you have been missing till now. So, let’s get into the best tips to start an online casino business.