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3. What Do the Experts at NewCasinos Look for in a New Online Casino in 2022?

We will continue to look at their games, bonuses, user experience, customer support, licenses, and casino payment options. Essentially what has, and always will matter to players.

As we see a revived focus on loyalty, we will continue to compare and adjust our standard of what a great loyalty program looks like.

We will, of course, give added marks for innovation.

12. Do I Still Need Flash to Play Games at New Online Casinos?

While flash was set to retire in 2020, many older games are still running on it, and are not going anywhere (at least not immediately). Newer games are using HTML5 now, and this eliminates the need to download flash to play.

New UK Casinos and KYC

KYC, short for know your customer, is a legal requirement enforced by the UK Gambling Commission. It means that all sites in the UK need to obtain specific information about their players before they can process withdrawals. The process should be quick, easy and relatively painless, but does involve a level of cooperation.

You will need to provide a photo ID (passport or drivers license) and a proof of address (bank statement or utility bill) shortly after registering at any new UK casino sites. You will also need to provide a picture of your debit card if that is your chosen payment method. We have a few tips to make KYC as seamless as possible, check them out below.

The Reality of Online Casinos

The reality is that as technology continues to advance there will be an increase in new casinos. All the same. do not worry, all you need to do is check back for our list above and what the latest casino in the UK has to offer.

The rate at which online casinos grows is alarming and this isn’t due to stop anytime soon. Players now have a numerous choice of games developed by different gaming sites to provide more options for new online casino games. The good news and a sign to consider when more new casinos get launched is the competitive advantage in the new casino provider. This is so because it means players get all the benefit with these amazing new casino bonuses. New Casino Star gives you the opportunity to test the best of the best new casino games out there, that provide the highest bonus earning potential.

Check out our list of New Casinos UK and let us know you which is your favourite.

New Casino FAQ

Can new UK casinos be trusted?

Regardless of how new a UK casino is, the operator must still secure the relevant licenses.

All of the brand new online casinos we feature here have been vetted to make sure that they are completely safe to use.

However, some players may simply feel more assured by joining a more established site.

Are new casinos available on mobile?

Yes, all new casinos for 2020 and 2021 should be fully optimised to be used on mobile devices.

It is very rare these days for operators to launch sites that do not focus on mobile-first and foremost, as this is how most people prefer to play casino games nowadays.

What is the UK Gambling Commission?

The UK Gambling Commission is the organisation that is responsible for regulating the online gambling industry, including new casinos, in the UK.

UKGC, as it is often known, is classed as an executive non-departmental public body.

It ensures that operators of brand new online casinos and other gambling sites follow rules and regulations, with UKGC able to hand out fines to those who break them.

Which games are the best to play at new UK casinos?

All players are likely to have their favourite games to play at new UK casinos.

But some might be better to choose than others. For example, roulette has a higher edge than a lot of other casino games, such as baccarat and blackjack, which offer much better value.

Slots vary by a large degree when it comes to value too, so players should try to find games with high RTP, though variance is a factor to keep in mind too.

Variance refers to how often a slot pays out – this is sometimes also known as volatility.

High variance slots may have fewer winning spins compared to low variance games, though the chances of winning a jackpot are better on high variance slot games at brand new online casinos in the UK.

Do welcome bonuses at new UK casinos have terms and conditions?

Yes, terms and conditions are in effect for all of the welcome bonuses that are made available at new UK casinos.

Things to look out for in the terms and conditions include the wagering requirements. This refers to how many times bonus money must be staked before it can be withdrawn as cash.

There is also often a time limit on when bonus money must be used before it expires. Some new online casinos in the UK also have a maximum win limit in place for bonus funds.

A high wagering requirement might be hard to meet and make a welcome bonus poor value, so it is worth reading the small print in the terms and conditions of new UK casinos before joining.

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BitStarz has widened its audiences by ensuring that the entire library is accessible on mobile devices. It also offers players demo mode in which they can play without wagering real money. Furthermore, the company appeals to the modern market by including cryptocurrency payment and 15 different fiat options.

It sounds like they have ticked all the boxes. However, with any new company comes room for improvement. There's a definite need to further its country eligibility, which will come from additional licensing in the future. Plus, to bring them on par with some of the biggest names, a loyalty program would be a welcome addition.

✅ How many welcome bonuses can I claim?

You will only be able to claim one welcome bonus or welcome package per casino brand. They are reserved for new customers only, and any attempt at duplicate accounts will be closed. However, you are free to join multiple new UK casinos and benefit from each of their offers. In fact, we recommend doing this in order to get the most value for your money.

Tom Hamilton - Author

Hi, I am Tom, and I love Las Vegas. You may see me lounging at the pool, catching a late-night show, or trying my luck at craps while out in Las Vegas.

I hope my tips and information can help people plan an enjoyable vacation and do so while saving money.

More About Me | Contact Me

AllNewCasino.com has been created by some of the world’s most dedicated casino gamers. It’s our mission to try out all of the newest online casinos in 2022 and provide you with our honest feedback. We live and breathe new casinos, and we can’t wait to tell you about them.

We’ve made it easier than ever to find and compare new casinos. Our easy to read lists and articles will help you find the greatest new casinos and the most recent promotions. Don’t forget to check out our comparison articles where we compare the best new casinos in 2022 head to head.

We keep an eye out for new releases and thoroughly review them to offer you the best new casinos in 2022. Before we list a new casino on our site, we make sure it is secure, reliable, and tested. We emphasise all important information, provide our experts’ opinions, and present it all on a simple and easy-to-navigate webpage.

New Casino Star – Summary

To crown it all, It is a great time for the online industry. This seems to be one of the most popular ways that a player can benefit from considering all kinds of bonuses that they can secure.

New casinos rankings will be available and reviewed every week. New Casino Star will continue to work hard for you. Keep in mind that not all new casinos or games are legit. Some are shady while some are traps to make you deposit money without respecting the rules. Therefore we strongly recommend that you keep up with trusted sources that will guarantee the list of new casinos they have ranked. These are the ones with the best offers and bonuses you can aim for. If you haven’t get started, we invite you to scroll up and play a few of the new casino in the UK listed for your own assessment. We also like to receive any feedback from you on our player pool. Perhaps you also want to be part of the reviewers that grade new casinos? Just send us a request via email and we will be more than happy to explain how the process works. Good luck and enjoy.

• Author Details

Katie Johnson Administrator

Katie Johnson is the Editor in Chief here at NewCasinoStar.co.uk. She has several years of experience in different fields within online gambling and casino and has been rewarded several times as a Trusted Casino Expert. Her main expertise is in new UK casinos 2021 and that is why she writes in-depth analyses of all serious new casino sites. Her goal is to provide high-quality and honest recommendations, that fits both beginners and experiencers players. Please do not hesitate to contact me if you have any questions about this website or any of the casinos that we promote. Editor in Chief at NewCasinoStar.co.uk

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Monday, October 3rd, 2022 Gaming Commission Meeting - Webex live at 1 PM EST

Next Gaming Commission Meeting: October 03, 2022: Agenda: Meeting Book

Recording Of The Monday, August 22nd, 2022 Gaming Commission Meeting | Transcript

Recording Of The Wednesday, June 29th, 2022 Gaming Commission Meeting | Transcript

Recording Of The Monday, March 28th, 2022 Gaming Commission Meeting | Transcript

Recording Of The February 28th, 2022 Gaming Commission Meeting | Transcript

Recording Of The January 11th, 2022 Gaming Commission Staff Hearing: Conflicts In Sports Events Upon Which Wagering Occurs| Submitted Testimony|Transcript

Recording Of The November 8th, 2021 Gaming Commission Meeting|Transcript

Recording Of The August 16th, 2021 Gaming Commission Meeting

Recording Of The June 29th, 2021 Gaming Commission Meeting

Recording Of The May 17th, 2021 Gaming Commission Meeting |Transcript

Recording Of The March 15th, 2021 Gaming Commission Meeting |Transcript

Recording Of The January 26th, 2021 Gaming Commission Meeting|Transcript

Recording Of The November 30th, 2020 Gaming Commission Meeting|Transcript

Recording Of The October 19th, 2020 Gaming Commission Meeting|Transcript

Audio Recording Of The September 21st, 2020 Gaming Commission Meeting |Transcript

Audio Recording Of The July 27th, 2020 Gaming Commission Meeting |Transcript

Audio Recording Of The May 19th, 2020 Gaming Commission Meeting |Transcript

Recording Of The February 10th, 2020 Gaming Commission Meeting | Transcript

Recording Of The December 19th, 2019 Gaming Commission Meeting

Recording Of The October 28th, 2019 Gaming Commission Meeting

Recording Of The September 17th, 2019 Gaming Commission Meeting | Transcript

Recording Of The July 22nd, 2019 Gaming Commission Meeting | Transcript

Recording Of The June 10th, 2019 Gaming Commission Meeting | Transcript

Recording Of The April 29th, 2019 Gaming Commission Meeting | Transcript

Recording Of The March 25th, 2019 Gaming Commission Meeting | Transcript

Recording Of The January 28th, 2019 Gaming Commission Meeting| Transcript

Recording Of The December 10th, 2018 Gaming Commission Meeting | Transcript

Recording Of The September 24th, 2018 Gaming Commission Meeting | Transcript

Recording Of The July 16th, 2018 Gaming Commission Meeting | Transcript

Recording Of The May 21, 2018 Gaming Commission Meeting | Transcript

Recording Of The March 26th, 2018 Gaming Commission Meeting

Recording Of The January 22nd, 2018 Gaming Commission Meeting | Transcript

Recording Of The November 27th, 2017 Gaming Commission Meeting | Transcript

Recording Of The September 25th, 2017 Gaming Commission Meeting | Transcript

Recording Of The June 26th, 2017 Gaming Commission Meeting | Transcript

Recording Of The April 24th, 2017 Gaming Commission Meeting | Transcript

Recording Of The February 27th, 2017 Gaming Commission Meeting | Transcript

Recording Of The January 23rd, 2017 Gaming Commission Meeting | Transcript

Recording Of The December 13th, 2016 Gaming Commission Meeting | Transcript

Recording Of The November 1st, 2016 Gaming Commission Meeting | Transcript

Recording of the September 26th, 2016 Gaming Commission Meeting | Transcript

Recording of the August 30th, 2016 Retired Racehorse Meeting | Transcript

Recording of the August 30th, 2016 Gaming Commission Meeting | Transcript

Recording Of The July 25th, 2016 Gaming Commission Meeting | Transcript

Recording Of The June 27th, 2016 Gaming Commission Meeting | Transcript

Recording Of The May 23rd, 2016 Gaming Commission Meeting | Transcript

Recording Of The April 25st, 2015 Gaming Commission Meeting | Transcript

Recording Of The February 29th, 2016 Gaming Commission Meeting | Transcript

Recording Of The January 26th, 2016 Gaming Commission Meeting | Transcript

Recording of the December 21st, 2015 Gaming Commission Meeting | Transcript

Recording of the November 23rd, 2015 Gaming Commission Meeting | Transcript

Recording of the October 26th, 2015 Gaming Commission Meeting | Transcript

Recording of the October 14th, 2015 Gaming Facility Location Board Meeting | Transcript

Recording of the September 24th, 2015 Gaming Commission Meeting | Transcript

Recording of the September 10th, 2015 Gaming Commission Meeting | Transcript

Recording of the August 24th, 2015 Gaming Commission Meeting

Recording of the July 6th, 2015 Gaming Commission Meeting | Transcript

Recording of the May 26th, 2015 Gaming Commission Meeting | Transcript

Recording of the April 27, 2015 Gaming Commission Meeting | Transcript

Recording of the March 23, 2015 Gaming Commission Meeting | Transcript

Recording of the February 23, 2015 Gaming Commission Meeting | Transcript

Recording of the January 26, 2015 Gaming Commission Meeting | Transcript

Recording of the December 22, 2014 Gaming Commission Meeting | Transcript

Recording of the November 24, 2014 Gaming Commission Meeting | Transcript

Recording of the September 30, 2014 Gaming Commission Meeting | Transcript

Recording of the August 21, 2014 Gaming Commission Meeting

Recording of the August 7, 2014 Gaming Facility Location Board Meeting

Recording of the July 28, 2014 Gaming Commission Meeting | Transcript

Recording of the July 7, 2014 Gaming Commission Meeting

Recording of the June 25, 2014 Gaming Commission Meeting | Transcript

Recording of the May 27, 2014 Gaming Commission Meeting | Transcript

Recording of the May 12, 2014 Gaming Facility Location Board Meeting | Transcript

Recording of the April 30, 2014 Gaming Facility Location Board Applicant Conference

Recordings of the April 9, 2014 public forum: addressing problem gambling in the era of expanded gaming: Video: Windows Media | Video: Realplayer | Transcript

Recording of the March 31, 2014 Gaming Commission Meeting | Transcript

Recording of the March 31, 2014 Gaming Facility Location Board Meeting | Transcript

Recording of the March 12, 2014 Meeting | Transcript

Recording of November 04, 2013 Meeting: Audio | Windows Media | Real Player | Transcript

Recording of September 09, 2013 Meeting: Audio

Recording of August 01, 2013 Meeting: Audio

Recording of July 11, 2013 Meeting: Audio

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LONDON, 23 April 2021,

UK online gaming affiliate IGX who operate various casino comparison services such as xCasinos.uk, has today revealed the newest casino sites in the United Kingdom after analysis of the UK Gambling Commission beta database of newly licensed UK casino operators.

10 Of The New Casinos, Ordered By Date Of Licensing In The United Kingdom Were Found To Be Launched Between 2017-2021:

1. Dr.Bet CasinoLicensed From 23rd March 2021
2. Kwiff CasinoLicensed From 21st January 2021
3. Rhino CasinoLicensed From 7th February 2021
4. Vickers CasinoLicensed From 30th November 2020
5. Virgin Bet CasinoLicensed From 27th October 2020
6. Space CasinoLicensed From 21st January 2020
7. Matchbook CasinoLicensed From 3rd December 2019
8. The Sun Vegas CasinoLicensed From 25th November 2019
9. Star CasinoLicensed From 1st September 2018
10. Bet-at-Home CasinoLicensed From 5th June 2017

xCasinos.uk contains reviews and rankings for a variety of UK licensed casinos in the country and based on a range of key factors, a finalised report has been created for the newest casino sites in 2021 based on issuance of licenses from the UK Gambling Commission.Tracking the issuance of licenses is not only useful for customers looking for new casino brands to join, it’s important for the gambling industry as a whole as it highlights the continued growth of the UK online casino market.B2B clients can email reports@ig-x.com for data analysis work and reports of new and upcoming casino license approvals.

Dr.Bet Casino sits on top the report for being the most recent new licensed UK casino. Powered by Everymatrix it’s rich in casino entertainment. Dr.Bet Casino is operated by Rednines Gaming Ltd who are based in Bromley, UK.

Consumers and businesses can view full UKGC licensing information and scan further records of new casinos here.

Looking ahead the trend looks set to continue with further new casinos expected to be licensed by the end of 2022.

2021/2022 Planned New UK Online Casinos With Licenses Pending*

• BOX Casino - Expected Launch August 2021
• Lazarus Casino - Expected Launch August 2021
• Sherbets Casino - Expected Launch October 2021
• Jade Casino - Expected Launch October 2021
• LuxPlay Casino - Expected Launch October 2021
• Casino Rockstars - Expected Launch October 2021
• Hash Casino - Expected Launch December 2021
• Sunlight Casino - Expected Launch December 2021

*UKGC staff shortage of reduced operational hours may significantly delay the approval of new casino licenses.

Responsible Gambling Disclaimer:Consumers of online casino games in the United Kingdom must be aged 18+ and should gamble responsibly.Related Links:https://www.begambleaware.org/http://www.gamblingcommission.gov.uk/Home.aspxhttps://www.gamcare.org.uk/https://www.xcasinos.ukhttps://ig-x.com

CONTACT:

Karl Blakesford - Media & PRmedia@ig-x.com

Phone: +44 2079 290 298

SOURCE IGX

2010 – Cosmopolitan

The Cosmopolitan was built in 2010 but remains one of the most famous hotels on the Las Vegas strip named in 2015 as one of the Top Hotels in the World by Conde Nast Traveller.

The luxury hotel and casino is comprised of two towers and found just south of Bellagio. There are 3000 luxury rooms total and a state-of-the-art fitness center and spa, 150,000 square feet of convention and meeting space, and 300,000 square feet of dining and retail.

The famous Marquee Nightclub and Dayclub are also found at Cosmopolitan, and a brand new nightclub was opened in 2014 called Rose. Rabbit. Lie.

There is no casino at Vdara, and the entire hotel is smoke-free. Via Instagram: @vdaralasvegas

Responsible Gambling for UK Players on New Casino Sites

The single most important thing when it comes to online casino sites is responsible gambling. We take this very seriously, and so do all of the new online casinos we work with. There are many tools at your disposal that will help to stay in control, and we recommend that you familiarise yourself with them. Here are just some of the responsible gambling controls available for UK players:

• Deposit limits You can set a daily, weekly or monthly deposit limit to restrict your spending. This can be applied at any time and is in effect immediately. However, if you wish to increase your limits, there is a 24-hour activation period.
• Reality checksAn online casino will remind you how long your gaming session has been, and you can decide whether you want this to be every 1 hour, 2 hours, or longer. You can even apply limits to how long a maximum gaming session length on your account should be.
• Cool offs and self exclusions A cool-off period involves taking a short break away from gambling to stay in control. If you are finding this difficult, you can self exclude completely so that you can no longer access online casinos.

• Ease of Regulations

The regulatory environment surrounding the iGaming industry is becoming more and more conducive to online gambling. Many regions that previously restricted online gambling are easing the rules. While it is true that the industry still has a long way to go before it gains worldwide acceptance, the progress so far has been extraordinary.

The emergence of big casino operators who have the financial resources and the heft to operate and manage multiple online casinos simultaneously has made a profound impact on the industry. New casino brands don’t have to take the pains of obtaining gambling licenses, setting up the casino, and then managing it on a day to day basis. Instead, they can outsource all of these tasks to casino operators and just take care of the branding part. Their casino will operate under the license obtained by the casino operator. Therefore, everyone with some financial resources and a vision can enter this business today, and that’s precisely what’s happening.

• The Industry is Maturing

The online casino industry came out of its nascence quite a few years ago. It has already established itself as a highly lucrative industry, and enterprising investors from around the world are pouring millions of pounds into this industry in the hope of making tens of millions of pounds in return. And, a number of them are. So, as the industry prospers, it keeps attracting new players, and this means more competition, which is ultimately better for the players.

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Part of the White Hat Gaming family of online casinos, Jonny Jackpot is full of popular slot games from reputable providers and offers an impressive promotional scheme. When they sign up to the site, new players can take advantage of Jonny Jackpot's generous welcome offer of 500 free spins across their first 5 deposits!

Terms & Conditions: 18+. New players only. One welcome package per player. Max bonus bet £5, Min deposit £20, 1​st deposit: get 100 bonus spins, 2​nd​ Deposit: get 75 bonus spins, 3​rd​ deposit: get 125 bonus spins, 4​th deposit: get 50 bonus spins, 5​th​ deposit: get 150 bonus spins. All spins are on slot game Book of Dead only. Bonus funds must be used within 30 days and bonus spins within 10 days. Spins winnings credited as bonus. ​Max winnings from bonus spins are equivalent to the number of spins awarded. ​Bonus funds separate to Cash funds, and are subject to 35x wagering and withdrawal requirements. Terms Apply.

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9

New UK Casinos Pro’s & Cons

New Casino Promotions

When looking for new casino sites in the UK, it’s always a good idea to go hunting for the best casino bonuses UK. New casino offers tend to be slightly more rewarding, giving you more money to start playing with. Once you decide to deposit via an eligible payment method, you will be able to grab your welcome bonus. But things do not end there, as all the best latest UK casinos offered a plethora of bonuses and promotions for registered players. Let’s take a look at he most popular bonuses found at new UK online casinos.

New Casinos – UK

Welcome to New Casino Star, your new home for all new casinos based in the UK. We are a committed group of professionals, passionate about safe and fun online casino play.

You do not need to search further for the best new casinos on the web. No more browsing through sites and promotional reviews to get your favourite new casino UK game. Our team at New Casino Star has done all that work for you to filter out the crème de la crème list of the valuable new casinos. These are trendy sites to bring you the best satisfaction.

Contrary to other sites who promote new casino for the cash benefit they derive through marketing. We are an independent team of experienced and motivated online gambling. Our mission is to enhance the player’s position in terms of fun and winnings. Our main focus is new UK casinos because a lot of sites emerge every day and will continue to do so this year.

The New Casinos UK list above includes the best new online casinos. It consists of numerous factors such as the highest new casino bonus offers, the winning chances, the design, creativity and the blend between simplicity and fun.

Wager-Free Deals

Wager-Free Deals have become more and more prominent. This is one thing you can partially thank UK regulations for (it is not free unless it is free). Yes, we know it feels strange to thank a government regulator for anything, but this one is gold.

Coupled with the focus on loyalty we are expecting, wager-free deals are to increase in popularity as the year continues.

The Future of the Gaming Industry: Challenges the Next Decade Holds for Casinos

By Mark Legg

With the 2010s decade in our rearview mirror, the gaming industry experienced considerable changes. This past decade the gaming industry experienced the cumulative effects of competition. To combat a more competitive environment, casinos have looked to technological advancements, more specifically data-mining capabilities and mobile gaming apps. In addition to greater investments in the non-traditional casino, amenities have shifted the way the industry attracts patrons. Given the rapid changes within the gaming industry, what challenges will this upcoming decade hold for the gaming industry?

This past decade we saw the continued effects of competition on the casino industry. Competition came from not only from market saturation of direct competition due to the rapid expansion of legalized casino gambling across most jurisdictions, but indirect competition from other forms of gambling and entertainment. Other substitute forms of gambling competing with casinos include: sports betting, online betting apps, lotteries, and fantasy sports. As more consumers have easier access to substitute forms of gambling, casino patrons will increasingly turn to the more convenient gambling options available.

While convenience or proximity has typically been a large decision driver for casino patrons (Richards, 1997), the expansion of gambling options readily available at patrons’ fingertips will bring even more focus on convenience in the upcoming decade. Furthermore, the younger generations (millennials and generation Z) value convenience greater than their older counterparts when choosing where to spend their dollars (Wood, 2013). As the younger generations increase their purchasing power and comprise a greater share of the overall gambling market, it will only exuberate the influence of convenience on casino operations in the upcoming decade.

Convenience will play a larger role in all casino markets. Even after the recent addition of the two newest casinos in Massachusetts, MGM Springfield and Encore Boston Harbor. The three Massachusetts casinos are 45 minutes to two hours’ drive apart from one another. This is assuming limited to no traffic, which is not always the case with Boston and Springfield freeways. While brick and motor casinos have expanded and become more accessible, they are not always around the corner. As more convenient gambling options become increasingly available and better in terms of playability, casinos will need to figure out how to adapt to limit the potential loss of patrons.

Casinos in the latter half of the most recent decade started to turn to mobile gaming apps to reach convenience driven patrons. A quick search of gaming apps on the Google Play Store revealed half of the casinos in the New England market (Foxwoods, Mohegan Sun, Encore and Hollywood Casino in Bangor) have a mobile gaming app. One can expect more casinos coming out with mobile gaming apps in the upcoming decade. As the number of gambling apps increases, consumers will have even more options, thus diluting the share of the overall gambling market for brick and motor casinos. Additionally, casinos who introduce apps will have an increasingly difficult time differentiating their new app from the countless others available. Lastly, when casinos introduce mobile gaming apps to appeal to convenience driven patrons, they run the risk of cannibalizing loyal patrons already in their own databases. Casinos who are able to figure out how to best incorporate mobile gaming apps that augment their current gaming platform will come out ahead in the next decade.

On top of casinos needing to figure out how to attract inconvenience based patrons, gambling revenues generated at casinos are more reliant on how well the economy is doing (Legg, Tang & Kim, 2019). To further add to matters, the gaming industry bounced back slower out of the previous recession (the Great Recession of 2008) than other hospitality sectors. The past decade 2010s was the first decade in the history of the United States that did not experience a recession. With the timing since the last recession growing, more economists are sounding the alarm by saying we are overdue for a market correction. Which they note will likely occur in the upcoming decade. Furthermore, some market-experts have gone further by stating we can potentially expect a decade long stagnation of economic growth after a long economic boom period. Depending on which expert one believes, either scenario does not bold well for the casino industry in the next decade as the conditions will bring new challenges to an industry already under increased pressure.

If the recession predictions hold true, casinos will need to do more with less fiscally and become smarter in leveraging their databases. The past decade saw casinos leveraging technological improvements to increase their data-mining and collection capabilities. Casinos now collect more information on their patrons than almost any other industry. However, not all casinos are fully leveraging their systems’ capabilities to improve operational and marketing efficiencies. As the industry has relied exclusively on costly promotions to draw and retain patron loyalty, the effects of competition can easily degrade the return on investment if casinos do not adequately leverage the information in their databases. Furthermore, in an age of growing individualism, casinos can no longer rely on one-size-fits-all promotions (Legg & Hancer, 2019), but need to base costly promotions on what the data captured on their patrons’ shows. Casinos who best incorporate their data-mining capabilities into their marketing platforms in the next decade will be more apt at succeeding in an increasingly challenging environment.

PDF Version Available Here

REFERENCES

Legg, M., Tang, C. H., & Kim, H. (2019). An economic sensitivity analysis of Las Vegas gaming revenues. Manuscript submitted for publication.

Legg, M. & Hancer, H. (2019). How patrons value casino promotional offers: A conjoint study. Tourism Economics, 1-18.

Richard, M. D. (1997). Determinants of casino repeat purchase intentions. Journal of Hospitality & Leisure Marketing,4(3), 25-39.

Wood, S. (2013). Generation Z as consumers: Trends and innovation.Institute for Emerging Issues: NC State University

Mark Legg, Ph.D. recently joined the faculty in the fall of 2019 at Boston University School of Hospitality Administration, bringing two decades of analytical industry experience. His educational background includes a mix of mathematics and hospitality management with a Ph.D. in Hospitality Administration from Oklahoma State University and Bachelors and Masters degrees in Mathematics from SUNY at Buffalo (UB). Mark has spent the past two decades building industry-leading analytical solutions within the hospitality industry while assisting organizations with wriggling out as much value out of their data as possible. His experiences include building out an industry-leading corporate analytics department for an international hospitality organization to directing database, direct marketing, and CRM departments for one of the world’s largest casino resorts.